The Guardian
1 h ·


'To secure great relationships, Trump will lavish his love and pride on his audiences. “I love you and I thank you” recurs repeatedly, interspersed with the proposition that “it’s been very, very special” or – that supreme Trump accolade – “unbelievable”, a marginally stronger accolade than his workaday “incredible”.'


Understanding Trumpspeak
With Obama, we often got poetry. With Trump, we will be getting ad-speak. But rest assured: it will be big, bold and daring
THEGUARDIAN.COM|DE ROBERT MCCRUM